Europe course

International Business

How organizations enter markets, adapt to local conditions, and manage business across borders.

Course code: BUS 328

Credits: 3

Sessions: A2 and A3

Academic area: Business

What students study

Questions this course explores.

The final syllabus confirms assignments and assessment details.

01
Compare how institutions, regulation, and culture shape European business environments.
02
Examine market-entry choices and the changes organizations make for local markets.
03
Use course readings and field observations to support a business recommendation.

Preliminary syllabus

Course outline.

A preliminary outline follows the decisions organizations make when entering and operating in another market. The final syllabus confirms assignments and assessment.

The final syllabus will confirm faculty, schedule, readings, assignments, and grading.

The shared Introduction to the European Union component accounts for 20% of this course’s grade. It is included in the course’s existing credits.

Request current course materials

01

Why firms go international

Examine customers, competition, resources, and other reasons for working across borders.
02

Reading the business environment

Consider how institutions, regulation, culture, and local markets affect business decisions.
03

Choosing an entry strategy

Compare exporting, partnerships, licensing, and investment.
04

Adapting to local conditions

Study how organizations adjust products, services, operations, and communication.
05

Managing cross-border risk

Consider currency, regulatory, ethical, and partner risks.
06

Using field evidence

Connect readings and observations to a reasoned business recommendation.

Typical coursework

Company and institutional visit notes
Market comparison memo
Applied business analysis or presentation

Learning across Europe

Gather examples across the route.

Class questions, faculty-led discussion, and written work help students compare what they observe.

Compare organizations and business environments across the cities in the selected session.

Connect company and institutional visits with discussions of markets, strategy, and risk.

Session and credit fit

How this course fits A2 and A3.

This can be a standalone 3-credit course in A2 or A3.

For 6 credits, pair this morning course with Cross-Cultural Communication, Cross-Cultural Management, or Introduction to the European Union (EUR 324 or BUS 324). Courses within each block meet at the same time.

Current programs

Summit Prague + Europe, Summer 2027

Summer 2027 · A2 and A3

View dates and route

Summit Barcelona + Europe, Summer 2027

Summer 2027 · A2 and A3

View dates and route

Summit Prague + Europe, Summer 2028

Summer 2028 · A2 and A3

View dates and route

Academic planning